I am a brand strategist and marketing leader
based in Seoul.

Over the past 18 years, I have worked across FMCG, retail, F&B, lifestyle and entertainment, with experience spanning brand management, corporate strategy, new business, marketing, design and consumer experience.

My career has taken me through Samsung Everland, P&G Korea, CJ Corporation, Shinsegae / Emart, and Samyang Foods.

I started my career at Samsung Everland, working on marketing strategy for Everland and Caribbean Bay.

At P&G, I moved into classic consumer brand management, managing brands including Pantene and Head & Shoulders across strategy, consumer insight, P&L, communication and retail execution.

I then moved from individual brand management into group-level brand strategy.

At CJ Corporation, I worked across the group's businesses in food, entertainment and lifestyle, developing corporate and portfolio-level brand strategy.

At Shinsegae / Emart, I spent nearly seven years working across retail, e-commerce, hospitality, F&B and lifestyle. My work ranged from existing brand transformation to new brand creation, new retail concepts and consumer experience.

Today, at Samyang Foods and Samyang Roundsquare, I lead across brand strategy, integrated marketing, design and PR, while also working on corporate brand strategy and new business brands.

The scope has changed considerably over the years, but the part of the job I enjoy most has stayed fairly consistent: understanding what a brand or business needs next, and turning that into something clear enough to execute.