tangle
tangle, an instant pasta brand launched by Samyang Foods in 2023, has been rebranded to establish a more distinctive and expressive identity that goes beyond the traditional ramen category. Built on the idea of “the evolution of pasta,” the new design embodies flexibility, vitality, and playfulness through its noodle-inspired logotype and dynamic visual system. The renewed identity reflects tangle’s vision to deliver a joyful and nutritious food experience, creating a new food culture where health, fun, and convenience tangle deliciously together.
